What happened to their accounts

What the operator does

The point of these pages is not that the posts are good. It is what the operator had to do to get them, which is approve them. Their tours were already photographed and priced on a booking platform, and that catalogue is the raw material. Nobody was asked for a shoot, a brief, or an hour they did not have.

How these are written

One operator at a time, and each one is read end to end before it goes up. Every figure on a case page comes from that operator’s own Instagram account insights across two equal windows, the days before their first post and the same number of days after it. The page names both windows, says what it cannot claim, and prints the metrics that did not move alongside the ones that did.

There are no cohort averages, medians or rankings on this page, and there will not be until every partner has been through that process. Summarising a group before reading its members is how a number that should never have been published gets published, so the summary comes last here rather than first.