Studio For founders

When the brand is your own name.

Leanboat Studio works for a founder’s own account as well as a company’s. You connect your LinkedIn profile or your Instagram, and it drafts a week of posts in your voice for you to approve. It is the same $95 plan, pointed at a person rather than a business.

The objection, stated properly

A company account can sound like a company and nobody minds. A founder’s account has to sound like one specific person, and readers who know you will notice the seam immediately. That is a higher bar than most content services are honest about, and it is the only thing worth discussing on this page.

What makes it survivable is that the brand file is built from your own posts. Not a style you pick from a list, not a tone slider: the sentences you have already written on the account you already have. If you write in fragments, it writes in fragments. If you never use exclamation marks, neither does it.

And you approve every post before it exists in public. The seam, if there is one, is visible to you first.

What a founder connects

Your LinkedIn profileYour own profile, not just a company page. You choose which at the moment you connect.
Your InstagramA business or creator account, which is a free switch from a personal one.
Or a company page tooOne account per plan — a founder brand and a company brand run as two plans, side by side.

If you have no website, that’s fine. The brand file can be built from the account you connect rather than from a site.

Where this is honest about itself

Company pages are the LinkedIn accounts with brands publishing on the engine today. Personal profiles are connectable and we don’t yet have one running in production. That’s a real difference between “supported” and “proven”, and you should know which one you’re buying into before you do.

The rest is the same

Same $95 a month, same post every day — posts, stories, carousels and video — same weekly approval, same learning loop reading what your audience responded to. There is no founder tier and no founder price, because it is not a different product.

Related

Founder questions.

Yes. Connect your own LinkedIn profile or your Instagram account, and it publishes there once you approve. It's the same $95 plan as a company uses, pointed at your account.

Your voice, on a schedule.

Connect your account and your first week of drafts is waiting for your approval.