Terms & Conditions

1. Who you are contracting with

Leanboat Studio is operated by Valor Digital Internet LTDA (CNPJ 27.242.193/0001-43), Rua Honório de Barros 12, Flamengo, Rio de Janeiro, RJ 22250-120, Brazil (“Leanboat”, “we”, “us”). These terms apply when you create an account, connect a social account, subscribe, or otherwise use the service. If you accept them for a company, you confirm you are allowed to bind it, and “you” means that company. The service is for businesses and professionals, and you must be at least 18 to use it.

2. What the service is

Leanboat Studio is a done-for-you content service. From your website, your existing posts and what you tell us, it builds a brand file, plans your content, and uses AI to draft captions and to design or generate images, carousels, stories and video. After your approval it schedules and publishes them to the social accounts you connect, runs the reply-to-DM automations your plan includes, and reads back how each post performed so the next plan learns from the last. It is a service we run for you, not software licensed to you.

People on our side direct the work and step in when a draft is stuck. Most production is automated, and we may change how the service is produced — the tools, the models, the formats — as long as what your plan includes does not get worse during a period you have paid for.

3. Plans

Each plan covers one brand and one connected social account, unless an Enterprise agreement says otherwise; a second brand needs its own plan. The pricing page and what the checkout showed you when you bought are part of these terms. If a figure there and a figure here ever disagree, the one more favourable to you is what you are owed, and we will fix the page.

4. Your account and the people in it

Give us accurate contact and company details, keep your sign-in to yourself, and tell us promptly if you think someone else has access. You are responsible for what happens under your account, including approvals and changes made by people you give access to or send an approval link to — approval links work without a sign-in, so anyone you forward one to can use it.

5. Networks

Some accounts join through a network: a brand, franchise, agency or partner (a “network”) that has its own agreement with us. If your account belongs to a network:

• the network can see your brand file, your posts, their results and your reports, can review or approve your content, and can brief the campaigns your account takes part in;
• a batch you leave unapproved for more than three days can be approved by the network on your behalf;
• emails about your content may come in the network’s name, and the network may pay for your plan under its own agreement;
• your social accounts and what was published on them stay yours if you or the network leave; when a network’s agreement ends, its accounts move to Studio Free unless they subscribe themselves.

A network is responsible for the people and businesses it brings in — including telling them how the service works and having the right to share their details, photos and footage with us.

6. Payment and renewal

• A paid plan is billed in advance, monthly or yearly as you chose, and renews automatically until it is cancelled. Payment runs through our payment processor (Stripe) by the methods the checkout offers you; card details never reach us.
• You are charged in the currency the checkout shows — for example, Brazilian reais for customers in Brazil — plus any tax due on the sale where it applies. Your bank may add its own conversion charge.
• A promotion code or partner rate applies as described where you received it; one described as “forever” lasts for as long as that subscription stays active.
• If a payment fails and stays unpaid, the account moves to Studio Free until it is paid.
• If we change the price of your plan, we will tell you by email before it applies to you, and you can cancel before the new price takes effect.

7. Cancellation and refunds

• You can cancel at any time by writing to hello@leanboat.io from the address on the account. We confirm by email. Cancellation takes effect at the end of the period you have already paid for, and the service keeps running until then.
• When a paid plan ends, the account moves to Studio Free: one post a week, still only with your approval. If you want production to stop altogether, or the account deleted, say so when you cancel.
• If you ask within seven days of your first payment, we refund it in full. For consumers under Brazilian law that is also your right under article 49 of the Código de Defesa do Consumidor.
• Outside those seven days we do not refund a period already started, including the unused part of a yearly plan, except where the law requires it or clause 16 applies.

8. Approval and publishing

By default, nothing is published to your accounts until it has been approved — by you, through the approval link or inside the product. Approval can also come from:

• your network, as described in clause 5;
• us, when you ask us to finish or fix a post on your behalf;
• auto-publish, if you switch it on (below).

Auto-publish

Auto-publish is an optional tool for companies that would rather not approve every week by hand. It is never on by default.

• It is available on plans that include it, and only the company can switch it on — from its own approval link, never from a network’s.
• While it is on, drafts that have been waiting for review for a day are scheduled and published without a click. Until then you can still approve, reject or ask for changes as usual.
• Switching it on is your standing approval of the drafts you do not review in time. You remain the publisher of record for them, exactly as if you had approved each one.
• You can switch it off at any time; drafts not yet scheduled then wait for your approval again. It also stops if your plan no longer includes it.
• If a post published this way is not right, delete it from your account or tell us and we will remove it where the platform allows.

If an approved post’s date has already passed, we move it to the next open date. Revisions go round a limited number of times; past that, a person on our side takes the week over with you directly.

Approving content means you have checked it. Once a post is published, we can remove it from the platform on request where the platform allows, but we cannot undo that it was seen, shared or saved in the meantime.

9. Who owns the work

You do. Your brand file, the material you give us and the posts produced for you are yours, and they stay yours if you leave. To the extent AI-generated work can be owned, we assign our rights in what we produce for you to you. Third-party material in a post — stock imagery, fonts, music — stays under its own licence; the stock we add ourselves comes from openly licensed or public-domain collections such as Wikimedia Commons.

You give us the licence we need to run the service: to store your material, draft and design from it, publish it to the accounts you connected, and show it to your network if you belong to one. The service itself — the software, the methods, and what it learns in aggregate about which kinds of posts work — remains ours. We never reuse one customer’s content, photos or brand file to produce another customer’s posts.

10. Showing your work as an example

By using the service you allow us to show the work we produced for you as an example of what Leanboat Studio does: your brand’s name, logo and Instagram handle, the posts we made for you, and the results they publicly earned — follower counts, reach and engagement. We use them in case studies on this site (such as /cases), on our home page, and in the previews and emails we send to prospective customers.

You can withdraw this at any time by writing to hello@leanboat.io. We then take your work off this site and stop using it in new material; what was already sent cannot be recalled. More on ownership in who owns the content.

11. Material you give us, and the people in it

You confirm you have the rights to everything you give us or ask us to use — your website, photos, footage, logos, reviews, music and texts — and the permission of every person who appears in it. That includes employees, ambassadors and creators who upload footage, and anyone whose face or voice you ask us to use.

Faces and voices. When you ask us to make content with a person in it — by sending them an identity capture link, giving us their photos, footage or voice recordings, or naming them as the face of your brand — you confirm they have agreed, and you allow us to:

• store their photos, capture-session video, footage and voice recordings with your brand’s files;
• use them, and AI models, to make your posts with them in it — including AI-generated images in their likeness and, where your plan includes footage editing, voice-overs in a voice made from their recordings;
• publish that content to your connected accounts once approved.

The person agrees to the same themselves when they start an identity capture. We use their likeness only for your brand, never for another customer. Either of you can withdraw at any time by writing to us: we stop making new content with them and delete their photos, recordings and voice model. Posts already published stay on your accounts unless you remove them. See the Privacy Policy.

12. AI-made content

Captions, designs and images are produced by AI models, and some images and videos are generated rather than photographed. AI can get things wrong: a fact, a price, a date, a detail in a picture, a person who does not exist. That is why approval exists. You are the publisher of record for what you approve and responsible for the claims, offers and prices in it. Platform labelling rules for AI-made content, and any legal duty to disclose it where you operate, are yours to follow — see the AI disclosure answer.

13. Connected accounts, automations and the platforms

You authorise each social account on the platform’s own screen, and confirm you own it or are authorised to manage it. You can disconnect it there or from inside the product at any time; disconnecting stops publishing. Your use of Instagram, Facebook, LinkedIn and X is governed by their terms as well as ours. We are not responsible when a platform changes its rules, its API or its treatment of your account, or limits what can be published or automated.

Reply-to-DM automations send messages from your account to people who comment or reply with the keyword you set, within the limits the platform allows. You are responsible for what those messages say and promise, as you are for your posts. If someone asks not to be messaged, the automation must stop for them; and if the law where your audience lives requires automated messages to say they are automated, tell us and we write them that way.

14. Ads

Where we prepare ads for you, each one goes to you for approval first. Nothing goes live and nothing is spent until we launch them together. Ad spend is between you and the platform, and ad review rules are the platform’s.

15. Acceptable use

You may not use the service to publish or process:

• anything unlawful, or anything that infringes someone else’s rights;
• material you do not have the rights to use, including photographs and music;
• a person’s face or voice without their permission, or the face or voice of anyone under 18;
• claims about your product that you cannot support;
• content impersonating another person, brand or organisation;
• harassment, hate, or sexual content involving minors;
• spam, or messages to people who have not asked for them;
• fake reviews, or content that pretends to be from customers who did not say it;
• tracking, profiling or identifying people from the data the platforms give us;
• anything that would break the rules of the platform it is published to.

We may refuse to produce or publish something on these grounds, and we may suspend an account that keeps pushing at them. Where we can, we will tell you why first, and you can reply before we act.

Anyone who believes content we produced or published infringes their rights can report it to hello@leanboat.io. We look into it, tell the customer whose content it is, and take it down where it is unlawful.

16. What we do and do not promise

We promise to run the service with reasonable care and skill. We do not promise particular results — follower growth, reach, engagement or sales are decided by the platforms and your audience, not by us. We do not promise the service is uninterrupted: platforms have outages, APIs change, and we take the service down occasionally to work on it. Leanboat Studio is a young product, and we say so plainly on /security rather than implying certifications we do not hold.

If we stop offering the service, we will give you reasonable notice and refund the unused part of any period you have paid for.

17. Liability

Nothing here limits liability that cannot lawfully be limited, including for fraud, for death or personal injury caused by negligence, or your rights as a consumer. Subject to that, neither of us is liable to the other for lost profits, lost revenue, lost data or indirect losses, and our total liability arising out of these terms is limited to the fees you paid us in the twelve months before the claim arose.

18. Suspension and termination

You can leave at any time under clause 7. We may suspend or end your account if you materially break these terms, if we are required to by law or by a platform, or under clause 16. After an account ends, your published posts stay where they are, on your own accounts, under your control. What we keep afterwards, and how to have it deleted, is in the Privacy Policy.

19. Changes to these terms

We may update these terms as the product changes. If a change materially affects you, we will tell you by email before it takes effect, and continuing to use the service after that date means you accept the new version. Every version carries an effective date at the top.

20. Governing law

These terms are governed by the laws of the Federative Republic of Brazil, and the courts of the Comarca of Rio de Janeiro, RJ hear any dispute. If you contract as a consumer under the Código de Defesa do Consumidor, the rights that law gives you are untouched by anything here, including your right to bring a claim where you live. Before going to court, please write to us — most disagreements are cheaper to fix by email.

21. Contact

Questions about these terms, cancellations and security problems all go to hello@leanboat.io.