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Real work, from brands who said yes

Three brands, three countries, three languages. Each one shows the brand file Leanboat Studio read out of their own website and posts, and then the posts that came out of it. Compare the two — that is the whole argument, and it is checkable on this page.

01 · Writes in English

CiaoNaples

Campania, Italy · @_ciaonaples_

What Studio read

Built from their own website and their own recent posts — not from a template, and not from us.

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TypeArchivo 800 for headlines, Archivo 400 for body.
How they sign offThanks the guests and name-checks the driver or guide who ran the day.
How they askA soft, service-forward invitation — never urgency, never a hard sell.
ImageryTheir own tour photographs only. Golden-hour, guided moments with people in frame, not empty postcard scenery.

What came out

Four posts they published, with the opening line of each caption exactly as it ran.

Instagram post published for CiaoNaples: the Amalfi coast seen from a Ravello terrace, headlined “Your driver, your pace, the whole coast”
single

No coach. No timetable. Just you, your own driver, and the whole Amalfi Coast at your pace.

Instagram carousel cover published for CiaoNaples: a chef in a fedora mid-gesture during a cooking class, headlined “Learn the dish, then eat it”
carousel

You don’t just watch the chef. Your hands are in the dough, the coast is behind you, and the table at the end is the thing you just made.

Instagram post published for CiaoNaples: the cliffside town of Atrani on the Amalfi Coast, headlined “Three towns, one day, done right”
single

Sorrento, Positano and Amalfi in one day sounds impossible, and it is if you do it alone. The whole thing turns on stopping at the right viewpoints at the right time, before the coaches arrive.

Instagram carousel cover published for CiaoNaples: Positano stacked above the sea, framed by pine branches, headlined “One day down the Amalfi Coast”
carousel

The first time Positano comes into view, the whole bus goes quiet. Pastel houses stacked straight down to the sea, and we pull over so you actually get the photo before we keep going.

Published
10 posts
Running since
Formats
8 single, 2 carousel
Permission recorded

02 · Writes in English

Bearly There Tours

Vancouver, British Columbia, Canada · @bearlytheretours

What Studio read

Built from their own website and their own recent posts — not from a template, and not from us.

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TypeBebas Neue for headlines, Be Vietnam Pro 500 for body.
How they sign offNone. The caption ends where the place-name ends — no link, no sign-off.
How they askNone organically. Their account is a first-person BC travel log that never sells, so any booking prompt lives in the caption tail, never in their own voice.
ImageryWide, awe-scale wilderness with a bridge or a person for scale. The magenta is a type spotlight and never tints the photograph.

What came out

Four posts they published, with the opening line of each caption exactly as it ran.

Instagram carousel cover published for Bearly There Tours: the Capilano Suspension Bridge over green canyon forest, headlined “137 metres up, one nervous step”
carousel

You feel the bridge move before you trust it. 137 metres of cable and cedar plank, swaying gently 70 metres above the Capilano River.

Instagram post published for Bearly There Tours: Porteau Cove on Howe Sound, a stop on the Sea to Sky route
single

Everyone races to Whistler. We pull over at Porteau Cove.

Instagram carousel cover published for Bearly There Tours: the Sea to Sky highway from Shannon Falls toward Whistler
carousel

One road strings together the best of southwest BC, and we stop at all of it.

Instagram post published for Bearly There Tours: the turquoise water of Joffre Lakes below dense forest and bare rock, headlined “Three lakes, three shades of blue”
single

Why is the water that impossible turquoise? Glacier silt. Rock ground to powder hangs in the meltwater and scatters the light, and Joffre gives you three lakes of it.

Published
6 posts
Running since
Formats
4 single, 2 carousel
Permission recorded

03 · Writes in Spanish

Pencil & Fork

A Coruña, Galicia, Spain · @pencilandfork_galicia

What Studio read

Built from their own website and their own recent posts — not from a template, and not from us.

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TypeSuez One for headlines, Raleway for body.
How they sign offThe booking address closes almost every post — pencilandfork.es, or WhatsApp.
How they askA direct, low-pressure prompt to book. Never hype, never urgency-selling.
ImageryPeople mid-experience in warm natural light: the Plaza de Lugo market, hands in a bright kitchen, a shared table. Appetite-forward and editorial, never stock food.

What came out

Four posts they published, with the opening line of each caption exactly as it ran.

Instagram post published for Pencil & Fork: eight guests around a lemon-print tablecloth with their finished dishes, headlined “Una mesa, toda la cuadrilla”
single

Despedidas, reunión de amigos, aniversarios, xuntanzas familiares. Todo cabe en la misma mesa.

Instagram carousel cover published for Pencil & Fork: Galician spider crabs on ice at the Plaza de Lugo market in A Coruña
carousel

El pescado que cocinas lo eliges tú esa misma mañana, en el mercado de Plaza de Lugo.

Instagram carousel cover published for Pencil & Fork: a Galician wine tasting with paired dishes in A Coruña
carousel

Cada copa de vino gallego llega con el plato que le va al lado.

Instagram post published for Pencil & Fork: a guest cooking at the hob in the studio kitchen, headlined “Aquí no miras cocinar. Cocinas tú.”
single

Aquí no vienes a mirar: diseñas tu propio menú y luego te lo comes.

Published
10 posts
Running since
Formats
8 single, 2 carousel
Permission recorded

These three, and only these three. A brand appears here only once it has said yes and the permission is recorded against its account with the date, which is why this page is short. Everything else our customers publish stays theirs to show. The rule is in the Terms, and the two operator stories behind these brands are on the tour operators page.

Your brand, not a template.

Studio reads your site and your posts, then writes from that and nothing else.

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