Is there an AI disclosure rule in Brazil?

No specific one. CONAR's influencer marketing guide, effective 1 June 2026, applies advertising rules regardless of production technology and explicitly declines to create AI-disclosure duties. The Consumer Defence Code has no AI provision; its Articles 36 and 37 require that advertising be identifiable and not misleading.

What does the FTC require?

That you don't mislead people. The FTC's position is that there is no AI exemption from existing law, and its 2024 rule covers AI-generated fake reviews. Neither creates a general duty to announce AI use.

Does Leanboat Studio label posts as AI-made?

The posts publish under your name on your accounts, so that decision is yours. Where a platform requires a label for the kind of media involved, follow the platform's rule.

Studio → Answers → AI disclosure

Do I have to say my content was made with AI?

It depends on the platform and on what the content shows. TikTok requires a label on realistic AI-generated images, audio and video. Meta labels such content on Instagram and Facebook. LinkedIn asks for disclosure when it isn’t obvious from context. Ordinary written posts built from your own material generally fall outside these rules.

Two different obligations, constantly confused

There are platform rules, and there are advertising rules. They come from different places, they cover different things, and the consequences for breaking them are not the same. Almost every page on this subject blends them into one paragraph, which is why so few of them are useful.

What the platforms require

TikTokRequires a label on AI-generated content containing realistic images, audio or video. Announced 19 September 2023. The rule is scoped to realistic synthetic media rather than to any AI assistance.

Meta (Instagram, Facebook)Adds an "AI info" label to a range of video, audio and image content, triggered either by industry-standard signals in the file or by the creator saying so. Published 5 April 2024. The mechanism is labelling rather than removal.

LinkedInAsks members to let others know if they relied heavily on AI, when that isn't obvious from context, and puts responsibility for everything posted on the person posting it.

The common thread: these rules are aimed at synthetic media that could be mistaken for a recording of something real. A written caption, or a designed layout over your own photograph, is not what they were built for.

What the advertising rules say

In the United States, the FTC’s position is that existing law applies without an AI carve-out: using AI to mislead people is illegal in the same way that misleading people has always been illegal. Its 2024 rule on consumer reviews and testimonials explicitly covers AI-generated fake reviews. Neither creates a general duty to announce that a post was drafted with software.

In Brazil, and this is the part most pages get wrong by assuming: there is no AI-specific disclosure rule. CONAR’s influencer-marketing guide, in force since 1 June 2026, states that advertising rules apply in full regardless of the technology used to produce or distribute the content, and says explicitly that it is not creating new disclosure duties for AI production techniques. The Consumer Defence Code has no AI provision at all. Its Article 36 requires that advertising be immediately identifiable as advertising, and Article 37 prohibits misleading advertising including by omission. Those are the rules that apply, and they applied before anyone used AI.

So the honest Brazilian answer is that you must be clear an ad is an ad, and you must not mislead. There is currently no requirement to state that AI helped make it.

What we’d do anyway

Rules are the floor. If a post shows something that didn’t happen, say so, whatever the rule says. The reason isn’t compliance, it’s that being caught implying otherwise costs more than the label ever would.

Studio’s output is built from your own material: your products, your photographs, your words. That is a large part of why the question mostly resolves quietly.

On disclosure.

It depends on the platform and the content. TikTok requires a label on realistic AI-generated images, audio and video; Meta labels such content; LinkedIn asks for disclosure when it isn't obvious. Ordinary written posts built from your own material generally fall outside these rules.

Built from your own material.

Your products, your photographs, your words. Approved by you before anything ships.

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