In Fez, Palais Bab Sahra went from 1,724 interactions to 10,513, in 68 days

What does a palace post about, when the palace is the product?

Palais Bab Sahra had the rooms, the guides, the tea and the henna, and nobody whose week had an hour spare to turn any of it into posts.

The palace sits inside the Fez medina, a UNESCO World Heritage Site that most visitors walk through once and remember for years. What it sells is not a view but a day: a guide through the winding streets, a carriage at a horse's pace, a calligraphy master, a tea poured from a height, and a table at the end of it. Every one of those was already photographed and priced on a booking platform.

We were asked to keep the account alive without asking the palace for anything new. No shoot, no brief, no extra hour in a week that did not have one. The challenge was to turn a catalogue that already existed into daily presence, and to leave the operator with a single decision: approve, or do not.

What did Leanboat Studio do?

Leanboat Studio built 34 Instagram posts from Palais Bab Sahra’s own tours and photographs and published them on Palais Bab Sahra’s own account, across 68 days.

1. Read the catalogue. 17 experiences from the operator's booking platform, 15 bookable, photographs included. We asked the palace for nothing new.
2. Composed one post per experience. 23 single images, 7 carousels and 4 stories. No video, no reels.
3. Sent every post for approval. Approval was the operator's only job, and nothing went out without it.
4. Published on the palace's own account, each post carrying one keyword.
5. Answered the keyword by direct message. A follower who comments the keyword gets the booking link back, so a comment on this account is a request for the link rather than applause.

Four of the 34 posts, the most recent the palace published. Nobody picked these four as favourites.

How was this measured?

Leanboat Studio measures account-level reach across two equal windows, the days before an operator's first post and the same number of days after it, using Instagram's own account insights.

68 days rather than 90, because that is the whole time this operator has been live. Stretching the before window without stretching the after would flatter the result. Both move together.

Account-levelcovers the operator’s entire Instagram account, not only the posts we built. That is the harder number to move and the honest one to report, because the question you would ask is what happened to your account, not how somebody’s posts performed.

What were the results?

Account interactions rose 510 percent, from 1,724 to 10,513, while reach rose 115 percent across the same window.

Every figure above comes from Instagram account insights for the two windows named. Post counts and formats come from Leanboat Studio’s publishing record.

What this does not show

• Taps on the profile link stayed flat at 3 across both windows. Everything else on this page moved; that one did not.
• The account already reached 44,910 people before we started, so none of these percentages are a small-base effect. None of them are bookings either. Instagram does not report those to us.
• A comparison around a start date is not a controlled trial. An operator who decides to take the account seriously often changes other things too. Read this as what happened around the start.

Is this typical, or is it the best case?

Leanboat Studio does not publish a cohort comparison yet, so this page cannot tell you where Palais Bab Sahra sits against every other operator.

There was one here, and it came down. It was assembled from a sweep across every partner at once, and a sweep is exactly the thing that hides a bad figure inside an average. Every partner is now being read end to end on its own page, and a median goes back up only once that is true of all of them.

Until then, read this as one operator’s result. It is not an average and it is not a promise about your account.

Measured by Ygor Fonseca, Founder and Systems Lead at Leanboat. 14 September 2026.