Egypt Tours Hurghada went from 0 interactions to 416, on an account with 488 posts behind it

What happens to an account that has been posting for years and reaching nobody?

Egypt Tours Hurghada had 488 posts already on the account and reached 45 people in eleven weeks, so this was a quiet account rather than a new one.

The operator sells Red Sea days out of Hurghada: snorkelling runs, El Gouna by boat, private fishing, city afternoons. 39 of them sit priced and photographed on a booking platform, and 488 posts already sat on the Instagram account.

None of that history was reaching anyone. Interactions, likes, comments, shares and saves were all at zero in the eleven weeks before we started. We were asked to keep the account alive without asking the operator for anything new, and to leave them with a single decision: approve, or do not.

What did Leanboat Studio do?

Leanboat Studio built 34 Instagram posts from Egypt Tours Hurghada’s own tours and photographs and published them on Egypt Tours Hurghada’s own account, across 77 days.

1. Read the catalogue. 39 tours from the operator's booking platform, 37 bookable, photographs included. We asked the operator for nothing new.
2. Composed one post per experience. 23 single images, 7 carousels and 4 stories. No video, no reels.
3. Sent every post for approval. Approval was the operator's only job, and nothing went out without it.
4. Published on the operator's own account, each post carrying one keyword.
5. Answered the keyword by direct message. A follower who comments the keyword is asking for the booking link, so a comment on this account is a request rather than applause.

Four of the 34 posts, the most recent the account published.

How was this measured?

Leanboat Studio compares two equal windows, the days before an operator's first post and the same number after it, using Instagram's own account insights.

77 days rather than 90, because that is the whole time this operator has been live.

This account ran no advertising in either window. Instagram's own breakdown reports zero reach from ads on both sides.

What were the results?

Account interactions went from none at all to 416, while shares went from none to 96 across the same window.

Every figure above comes from Instagram account insights for the two windows named. Post counts and formats come from Leanboat Studio’s publishing record.

What this does not show

• The baseline is as thin as they come. 45 people reached in eleven weeks, with interactions, likes, comments, shares and saves all at zero. 45 to 918 is the claim, and the percentage it implies should lead nothing.
• 255 followers. This account got heard; it did not get big.
• The 488 posts already on the account did not come from us, and none of the history before our window is ours to claim.
• Taps on the profile link stayed at zero in both windows, and it is the measure closest to a booking.
• A comparison around a start date is not a controlled trial.

Is this typical, or is it the best case?

Leanboat Studio does not publish a cohort comparison yet, so this page cannot tell you where Egypt Tours Hurghada sits against every other operator.

There was one here, and it came down. It was assembled from a sweep across every partner at once, and a sweep is exactly the thing that hides a bad figure inside an average. Every partner is now being read end to end on its own page, and a median goes back up only once that is true of all of them.

Until then, read this as one operator’s result. It is not an average and it is not a promise about your account.

Measured by Ygor Fonseca, Founder and Systems Lead at Leanboat. 14 September 2026.