GalapagosBKtours went from 22 interactions to 91, on an account whose 6,488 followers were barely being reached

What do you do with an audience that is already there and is not seeing anything?

GalapagosBKtours has 6,488 followers and reached 245 people in the eleven weeks before we started, so the audience existed and the posts were not getting to it.

The operator runs snorkelling days across Isabela, Santa Cruz and the Tuneles: eight hours at Pinzon, ten at Isabela and Tintoreras, an hour and a half in the water off Islote Tortuga. The account posts in Spanish and has 6,488 followers.

Those followers were not seeing much. 245 people reached across eleven weeks, on an audience of six and a half thousand. We were asked to keep the account alive without asking the operator for anything new, and to leave them with a single decision: approve, or do not.

What did Leanboat Studio do?

Leanboat Studio built 34 Instagram posts from GalapagosBKtours’s own tours and photographs and published them on GalapagosBKtours’s own account, across 77 days.

1. Read the catalogue. 9 tours from the operator's booking platform, 3 bookable, photographs included. We asked the operator for nothing new.
2. Composed one post per experience. 22 single images, 7 carousels and 5 stories. No video, no reels.
3. Sent every post for approval. Approval was the operator's only job, and nothing went out without it.
4. Published on the operator's own account, each post carrying one keyword.
5. Answered the keyword by direct message. A follower who comments the keyword is asking for the booking link, so a comment on this account is a request rather than applause.

Four of the 34 posts, the most recent the account published. This operator posts in Spanish.

How was this measured?

Leanboat Studio compares two equal windows, the days before an operator's first post and the same number after it, using Instagram's own account insights.

77 days rather than 90, because that is the whole time this operator has been live.

This account ran no advertising in either window. Instagram's own breakdown reports zero reach from ads on both sides.

What were the results?

Account interactions rose 314 percent, from 22 to 91, while likes rose 224 percent across the same window.

Every figure above comes from Instagram account insights for the two windows named. Post counts and formats come from Leanboat Studio’s publishing record.

What this does not show

• 6,488 people follow this account and 490 were reached in eleven weeks. Doubling 245 to 490 is real, and it is also 8 percent of the people who already chose to follow. The posts are not yet reaching the audience the operator already has.
• Only 3 of the 9 tours in the catalogue are bookable, so most of what can be posted about cannot be bought.
• Shares stayed at zero in both windows, and so did taps on the profile link.
• Three people asked for the booking link. Instagram does not report bookings, so there is no booking claim here.
• A comparison around a start date is not a controlled trial.

Is this typical, or is it the best case?

Leanboat Studio does not publish a cohort comparison yet, so this page cannot tell you where GalapagosBKtours sits against every other operator.

There was one here, and it came down. It was assembled from a sweep across every partner at once, and a sweep is exactly the thing that hides a bad figure inside an average. Every partner is now being read end to end on its own page, and a median goes back up only once that is true of all of them.

Until then, read this as one operator’s result. It is not an average and it is not a promise about your account.

Measured by Ygor Fonseca, Founder and Systems Lead at Leanboat. 14 September 2026.