Studio → Cases → Verdoro Safaris
Verdoro Safaris went from 1 comment to 35, and 29 people shared a post where 3 had before
29 posts built from 39 safaris that were already listed and priced, on a Kampala account of 1,071 followers. No advertising ran in either window, so every figure here is organic by default rather than by separation.
What does a safari operator post between departures?
Verdoro Safaris had 39 safaris already listed and priced, from the giraffes on the hillside to the white water on the Nile, and an audience that only ever saw its reels.
Verdoro Safaris works out of Kampala and sells Uganda: giraffes among the acacias in evening light, a cape buffalo chest-deep in green water with a bird on its head, a raft of paddlers punching through a wave on the Nile. 39 safaris, all 39 bookable, already photographed and priced on the operator's booking platform.
This account was not quiet before we started. It had 494 posts of its own and an audience that watched: 2,434 of the 2,497 people reached in the before window came from the operator's reels. What the feed did not do was give anybody something to answer, and across those 77 days it drew 9 interactions and 1 comment.
No advertising ran in either window. Instagram's own account insights report zero ad reach on both sides, so every figure here is organic by default rather than by separation.
The two windows are equal by construction, 77 days each. 77 rather than 90 because that is the whole time this operator has been live, and both windows move together.
What did Leanboat Studio do?
Leanboat Studio built 29 Instagram posts from Verdoro Safaris’s own tours and photographs and published them on Verdoro Safaris’s own account, across 77 days.
- Read the catalogue. 39 safaris from the operator's booking platform, all 39 bookable, photographs included. We asked the operator for nothing new.
- Composed one post per safari. 19 single images, 6 carousels and 4 stories. No video, no reels.
- Sent every post for approval. Approval was the operator's only job, and nothing went out without it.
- Published on the operator's own account, each post carrying one keyword.
- Answered the keyword by direct message. A follower who comments the keyword gets the booking link back, so a comment on this account is a request for the link rather than applause.
Four of the 29 posts, the most recent the operator published. Nobody picked these four as favourites.
How was this measured?
Leanboat Studio measures account-level reach across two equal windows, the days before an operator's first post and the same number of days after it, using Instagram's own account insights.
77 days rather than 90, because that is the whole time this operator has been live. Stretching the before window without stretching the after would flatter the result. Both move together.
Account-levelcovers the operator’s entire Instagram account, not only the posts we built. That is the harder number to move and the honest one to report, because the question you would ask is what happened to your account, not how somebody’s posts performed.
It also means other things the operator does land in the same figures: their own reels, a promotion, a busy season, money they choose to put behind the account. We do not strip those out, because an account is a mix and the mix is the point. A daily rhythm underneath it is what makes the rest worth doing, and the question each page answers is whether the account as a whole got better.
What were the results?
On this account, comments went from 1 to 35, and shares went from 3 to 29.
Comments. Bars share one scale.
| What we measured | Before | After | Change |
|---|---|---|---|
| Comments | 1 | 35 | +34 |
| Shares | 3 | 29 | +26 |
| Interactions | 123 | 275 | +152 |
| Interactions on posts alone | 9 | 163 | +154 |
| People reached | 2,497 | 2,959 | +462 |
| Views | 5,263 | 9,730 | +4,467 |
Every figure above comes from Instagram account insights for the two windows named. Post counts and formats come from Leanboat Studio’s publishing record.
What changed on the account
An audience that watched, and now passes the posts on
Before we started, almost everything this account reached came from its own reels, and the feed drew 9 interactions and 1 comment across 77 days. The audience was there and had nothing to reply to.
29 posts went out on a fixed weekly rhythm, built from safaris already listed and priced. 1 comment became 35, 3 shares became 29, and 163 of the after window's 275 interactions landed on the feed posts we published. The same 77 accounts engaged in both windows, so this is a small audience doing much more rather than a bigger one arriving.
What this does not show
- No advertising ran in either window. Instagram's breakdown reports zero reach from ads on both sides, so there is nothing separated out of these figures and nothing bought behind them.
- Reach moved far less than engagement. 2,497 people to 2,959 is a modest change beside comments going 1 to 35: more of the same audience responded, and the audience itself barely grew.
- 2,663 of the 2,959 people reached in the after window came from reels, which we do not publish. Most of this account's reach is the operator's own video and this page claims none of it; 163 of the 275 interactions and 30 of the 35 comments are on the feed posts.
- 1,071 followers and 494 posts were already on the account. None of that history is ours, and 35 comments is small in absolute terms.
- Five people asked for the booking link. Five messages went out, none recorded as failed and one recorded as delivered, so the zero clicks that follow is a gap in our own reporting rather than a fact about what those five wanted.
- Nothing here is a booking. Instagram does not report what happens after a link.
Is this typical, or is it the best case?
Leanboat Studio does not publish a cohort comparison yet, so this page cannot tell you where Verdoro Safaris sits against every other operator.
There was one here, and it came down. It was assembled from a sweep across every partner at once, and a sweep is exactly the thing that hides a bad figure inside an average. Every partner is now being read end to end on its own page, and a median goes back up only once that is true of all of them.
Until then, read this as one operator’s result. It is not an average and it is not a promise about your account.
Your tours are already photographed.
The posts are the missing hour. Connect one account and approve what goes out.