Studio → Cases → Turkiye Tourism Center
In Istanbul, Turkiye Tourism Center went from 612 people reached on its own to 906, and from 848 interactions to 1,041
The reach this account earns went 612 to 906 and its interactions went 848 to 1,041, over 68 days in which the advertising wound down to nothing. In the after window 831 of that reach sat on single image posts and 319 on carousels, post interactions went 460 to 969, and likes went 675 to 965.
What is left on an account when the advertising stops?
Turkiye Tourism Center had 16 tours listed and priced, and over 68 days the reach it earned on its own grew while the reach it bought came down to nothing.
The operator sells Istanbul and the country around it: the private transfer waiting at the airport, the jetty on Sapanca Lake, the cable car over the pines above Bursa, a day of white wooden mansions on the Princes' Islands. All 16 tours were already listed, priced and photographed on the operator's booking platform.
This account advertised before we started and not at all afterwards. Instagram's own account insights record 2,538 people's worth of advertising reach in the 68 days before the posts began and none in the 68 days after, and total reach came down from 3,150 to 906 as that spend came off. Every figure on this page is the organic side of both windows, so what is compared is what the account earned and never what it bought.
We were asked to keep the account posting without asking the operator for anything new. No shoot, no brief, no extra hour in a week that did not have one. The challenge was to turn a catalogue that already existed into weekly presence, and to leave the operator with a single decision: approve, or do not.
What did Leanboat Studio do?
Leanboat Studio built 20 Instagram posts from Turkiye Tourism Center’s own tours and photographs and published them on Turkiye Tourism Center’s own account, across 68 days.
- Read the catalogue. 16 tours from the operator's booking platform, 16 bookable, photographs included. We asked the operator for nothing new.
- Composed one post per tour. 16 single images, 3 carousels and 1 story. No video, no reels.
- Sent every post for approval. Approval was the operator's only job, and nothing went out without it.
- Published on the operator's own account, each post carrying one keyword.
- Answered the keyword by direct message. A follower who comments the keyword is asking for the booking link, so a comment on this account is a request rather than applause.
Four of the 20 posts, the most recent the account published.
How was this measured?
Leanboat Studio compares two equal windows, the days before an operator's first post and the same number after it, and for this operator it uses only the part of each figure that Instagram attributes to organic content rather than to ads.
68 days rather than 90, because that is the whole time this operator has been live. Stretching the before window without stretching the after would flatter the result. Both move together.
This account advertised before we started and not at all afterwards, so every figure here is the organic side of Instagram's own breakdown on both sides. Organic reach is total minus ad reach, which understates it, because someone reached by both a post and an ad counts on the ad side.
What were the results?
On this account, people reached went from 612 to 906, and interactions went from 848 to 1,041.
People reached. Bars share one scale.
| What we measured | Before | After | Change |
|---|---|---|---|
| People reached | 612 | 906 | +294 |
| Interactions | 848 | 1,041 | +193 |
| Likes | 675 | 965 | +290 |
| Reach from posts alone | 255 | 831 | +576 |
| Interactions from posts alone | 460 | 969 | +509 |
Every figure above comes from Instagram account insights for the two windows named. Post counts and formats come from Leanboat Studio’s publishing record.
What changed on the account
An account that was renting its reach, now earning all of it
Before we started, most of the people this account reached had been paid for. Stop the spend and the reach stops with it, which makes it rented rather than owned.
20 posts went out on a fixed weekly rhythm and the part of the account that does not depend on a budget moved: 612 people reached became 906, 848 interactions became 1,041, and the reach sitting on feed posts went from 255 to 831. The account now reaches more people on its own than it did while it was buying, and it keeps doing that on the weeks nobody spends anything.
What this does not show
- This operator advertised before we started and not at all afterwards, and none of that paid reach is counted here. Organic reach is total minus ad reach, so 612 understates the baseline and the rise to 906 is the conservative read.
- The absolute numbers are small for an account of 7,800 followers: 906 people reached in 68 days, 258 accounts engaged, and 2 taps on the profile link against 0 before.
- Comments came to 60, shares to 1 and saves to 12, all below the window before, and organic views came down with them. The before window was carried by the operator's own reels, and we publish no video.
- Our 19 measured posts summed 2,944 reach between them against 906 unique people, so the same audience saw many of the posts rather than a wider audience seeing each one.
- 68 days of one account is a correlation. Nothing here separates the posts from everything else the operator did in the same period, ending the ad spend included.
- 52 of the account's 60 comments landed on posts we published and none of them carried a keyword, so the booking link was never asked for. Nothing here is a booking; Instagram does not report what happens after a link.
Is this typical, or is it the best case?
Leanboat Studio does not publish a cohort comparison yet, so this page cannot tell you where Turkiye Tourism Center sits against every other operator.
There was one here, and it came down. It was assembled from a sweep across every partner at once, and a sweep is exactly the thing that hides a bad figure inside an average. Every partner is now being read end to end on its own page, and a median goes back up only once that is true of all of them.
Until then, read this as one operator’s result. It is not an average and it is not a promise about your account.
Your tours are already photographed.
The posts are the missing hour. Connect one account and approve what goes out.