In Bonaire, Shekhinah Tours went from no comments at all to 31, and from 20 interactions to 101, in 68 days

What does an island operator do with a catalogue nobody is seeing?

Shekhinah Tours had 36 tours across Bonaire and 522 followers, and across the 68 days before we started Instagram's own account insights recorded 20 interactions and not a single comment.

Bonaire is small enough to cross in a day and the operator sells most of it: the host waiting at Flamingo Airport with your name on a card, the buggy run from the salt flats in the south to the cliffs in the north, the private island tour with 28 points of interest, the climb up Mount Brandaris to 241 metres and the whole island laid out below. 36 tours, 35 of them bookable, all of them already listed, priced and photographed.

None of that was reaching anybody. 202 people reached in ten weeks, 20 interactions, no comments. We were asked to keep the account alive without asking the operator for anything new, and to leave them with a single decision: approve, or do not.

No advertising ran on either side of the start date. Instagram reports zero ad reach in both windows, so nothing here was bought and nothing had to be subtracted out.

What did Leanboat Studio do?

Leanboat Studio built 34 Instagram posts from Shekhinah Tours’s own tours and photographs and published them on Shekhinah Tours’s own account, across 68 days.

1. Read the catalogue. 36 tours from the operator's booking platform, 35 bookable, photographs included. We asked the operator for nothing new.
2. Composed one post per tour. 23 single images, 7 carousels and 4 stories. No video, no reels.
3. Sent every post for approval. Approval was the operator's only job, and nothing went out without it.
4. Published on the operator's own account, each post carrying one keyword.
5. Left the keyword ready to answer. A follower who comments the keyword gets the booking link back by direct message. On this account the comments came first, 31 of them, and the keyword is the next thing to earn.

Four of the 34 posts, all of them built from tours the operator already had listed and priced.

How was this measured?

Leanboat Studio compares two equal windows, the days before an operator's first post and the same number after it, using Instagram's own account insights.

68 days rather than 90, because that is the whole time this operator has been live. Both windows move together.

This account ran no advertising in either window. Instagram's own breakdown reports zero reach from ads on both sides, so organic and total are the same figure.

What were the results?

On this account, interactions went from 20 to 101, and comments went from none at all to 31.

Every figure above comes from Instagram account insights for the two windows named. Post counts and formats come from Leanboat Studio’s publishing record.

What changed on the account

What this does not show

• No advertising ran in either window, so nothing was bought. It also means this operator offers no evidence either way about what happens when money goes behind an account.
• 29 accounts engaged carried the whole result. At 522 followers one person's behaviour moves a metric, and nothing above should be read past that.
• The before window held 202 people reached, so the claim here is the absolute move and no rate is stated: 202 to 397 on reach, 20 to 101 on interactions, 0 to 31 on comments.
• The absolutes are small. 397 people reached and 2,913 views, on a catalogue of 36 tours. This is an account waking up rather than an account at scale.
• Our 30 measurable posts summed 1,162 reach between them against 397 unique people on the account. Summed per-post reach counts the same person once per post, so that figure is a check on attribution and never a reach figure in its own right.
• We publish no reels, and the operator's own reels reached 75 people after the start date, down from 98. That surface is theirs throughout, and it fell while the rest rose.
• Shares were 3 before and 3 after, and taps on the profile link were 0 in both windows. Both are reported figures rather than gaps.
• The booking path stayed closed: 48 keyword automations were armed across the window and none fired, so no message went out. That is a step still untested rather than an audience declining to ask.
• Nothing here is a booking. Instagram does not report what happens after a link.

Is this typical, or is it the best case?

Leanboat Studio does not publish a cohort comparison yet, so this page cannot tell you where Shekhinah Tours sits against every other operator.

There was one here, and it came down. It was assembled from a sweep across every partner at once, and a sweep is exactly the thing that hides a bad figure inside an average. Every partner is now being read end to end on its own page, and a median goes back up only once that is true of all of them.

Until then, read this as one operator’s result. It is not an average and it is not a promise about your account.

Measured by Ygor Fonseca, Founder and Systems Lead at Leanboat. 14 September 2026.