In Rome, NOGLUTEATALY went from 339 interactions to 611, and from 27 saves to 126, in 74 days

What is left to win on an account that is already being seen?

This one was not asleep. It was reaching about a thousand people every ten weeks and getting a little back, and the open question was whether the same audience could be made to do more.

The operator runs Rome for people who cannot eat gluten: a carbonara served at the table in a kitchen that is certified end to end, gelato by the Pantheon, tiramisu in a side street, fresh pappardelle shaped by hand in a Roman villa. Four tours, all four bookable, every one of them already listed, priced and photographed.

The audience is 594 people. That is the whole pool, and it did not grow much across the 74 days: 1,003 people reached before, 1,033 after. What changed is what those people did. Views went from 5,116 to 9,117, saves from 27 to 126, shares from 21 to 55. The same followers watched more, kept more and passed more of it on.

Nothing here was bought. Instagram's own account insights report zero reach from advertising in both windows, so every figure on this page is the account earning its own attention.

What did Leanboat Studio do?

Leanboat Studio built 17 Instagram posts from NOGLUTEATALY’s own tours and photographs and published them on NOGLUTEATALY’s own account, across 74 days.

1. Read the catalogue. 4 tours from the operator's booking platform, all 4 bookable, photographs included. We asked the operator for nothing new.
2. Composed one post per tour. 15 single images, 1 carousel and 1 video, across 74 days.
3. Sent every post for approval. Approval was the operator's only job, and nothing went out without it.
4. Published on the operator's own account, each post carrying one keyword.
5. Answered the keyword by direct message. 14 people commented the keyword and got the booking link back, and 5 of them clicked it. A comment on this account is a request for the link rather than applause.

Four of the 17 posts, all of them built from tours the operator already had listed and priced.

How was this measured?

Leanboat Studio compares two equal windows, the days before an operator's first post and the same number after it, using Instagram's own account insights.

74 days rather than 90, because that is the whole time this operator has been live. Stretching the before window without stretching the after would flatter the result, so both move together.

This account ran no advertising in either window. Instagram's own breakdown reports zero reach from ads on both sides, so organic and total are the same figure and nothing needed separating out.

What were the results?

On this account, interactions went from 339 to 611, and saves went from 27 to 126.

Every figure above comes from Instagram account insights for the two windows named. Post counts and formats come from Leanboat Studio’s publishing record.

What changed on the account

What this does not show

• No advertising ran in either window, so nothing here was bought. It also means nothing here shows what this account could do with money behind it.
• Reach stayed close to flat, 1,003 people to 1,033. Thirty more people in 74 days is not growth in audience size and this page does not claim it as one.
• The absolute numbers are small: 594 followers, 611 interactions, 126 saves. A move of 99 saves is real on an account this size and would be noise on a large one, so read the direction rather than the magnitude.
• This is a before-and-after on one account rather than a controlled test. The 17 posts ran alongside everything else the operator did in the same 74 days, including their own reels and stories, and a Rome summer sits inside the after window.
• Nothing here is a booking. Instagram does not report what happens after a link.

Is this typical, or is it the best case?

Leanboat Studio does not publish a cohort comparison yet, so this page cannot tell you where NOGLUTEATALY sits against every other operator.

There was one here, and it came down. It was assembled from a sweep across every partner at once, and a sweep is exactly the thing that hides a bad figure inside an average. Every partner is now being read end to end on its own page, and a median goes back up only once that is true of all of them.

Until then, read this as one operator’s result. It is not an average and it is not a promise about your account.

Measured by Ygor Fonseca, Founder and Systems Lead at Leanboat. 14 September 2026.