In Spain's Penedès, Artcava went from 2 comments to 34 and from 1,597 people reached to 2,213, across 62 days

What does a winery post about, when the making of the wine is the product?

Artcava had 11 experiences in the Penedès, every one bookable and photographed, and a feed that only moved when the operator found time to make a video.

Artcava makes cava in the Penedès and sells the making of it as an experience: 11 tours, all of them bookable, already photographed and priced on a booking platform.

Before production started, the account was carried by its own video. Instagram's own account insights put 912 of the 1,597 people reached in those 62 days on reels, and 306 on single posts. Video is the hardest thing for a small producer to keep making week after week.

In the 62 days after, the rhythm moved to the surfaces Leanboat Studio publishes on. Reach on single posts went 306 to 1,552 and views on single posts went 684 to 11,473, while reel reach went 912 to 69 and the account reached more people than before anyway. No advertising ran in either window. The windows are 62 days rather than 90 because that is the whole time this operator has been live.

What did Leanboat Studio do?

Leanboat Studio built 33 Instagram posts from Artcava’s own tours and photographs and published them on Artcava’s own account, across 62 days.

1. Read the catalogue. 11 experiences from the operator's booking platform, 11 bookable, photographs included. We asked the operator for nothing new.
2. Composed the weekly rhythm. 33 posts: 23 single images, 6 carousels and 4 stories. No video, no reels.
3. Sent every post for approval. Approval was the operator's only job, and nothing went out without it.
4. Published on the operator's own account, each post carrying one keyword.
5. Answered the keyword by direct message. A follower who comments the keyword gets the booking link back, so a comment on this account is a request for the link rather than applause.

Four of the 33 posts, published on the operator's own account. Nobody picked these four as favourites.

How was this measured?

Leanboat Studio measures account-level reach across two equal windows, the days before an operator's first post and the same number of days after it, using Instagram's own account insights.

62 days rather than 90, because that is the whole time this operator has been live. Stretching the before window without stretching the after would flatter the result. Both move together.

Account-levelcovers the operator’s entire Instagram account, not only the posts we built. That is the harder number to move and the honest one to report, because the question you would ask is what happened to your account, not how somebody’s posts performed.

It also means other things the operator does land in the same figures: their own reels, a promotion, a busy season, money they choose to put behind the account. We do not strip those out, because an account is a mix and the mix is the point. A daily rhythm underneath it is what makes the rest worth doing, and the question each page answers is whether the account as a whole got better.

What were the results?

On this account, comments went from 2 to 34, and people reached went from 1,597 to 2,213.

Every figure above comes from Instagram account insights for the two windows named. Post counts and formats come from Leanboat Studio’s publishing record.

What changed on the account

What this does not show

• No advertising ran in either window, so there is no paid share to strip out and no evidence here about what spend would add.
• Every absolute number is small: 2,213 people reached, 349 interactions and 34 comments on an account of 3,649 followers and 1,591 pieces of media.
• Our 30 measurable posts summed 9,253 reach between them, which counts the same person once per post and is not 9,253 people.
• Accounts engaged and taps on the profile link carry no breakdown from Instagram, so no organic value is read off either.
• Saves were flat at 2 and shares moved 10 to 12, so two measures on the table stood still while the rest moved.
• One keyword comment ran the path end to end, which shows the path works and says nothing about how often this audience will use it.
• The 33 posts ran across 62 days alongside everything else the operator did, including its own posting, its season and its harvest, so this is a before-and-after rather than a controlled test.
• Nothing here is a booking. Instagram does not report what happens after a link.

Is this typical, or is it the best case?

Leanboat Studio does not publish a cohort comparison yet, so this page cannot tell you where Artcava sits against every other operator.

There was one here, and it came down. It was assembled from a sweep across every partner at once, and a sweep is exactly the thing that hides a bad figure inside an average. Every partner is now being read end to end on its own page, and a median goes back up only once that is true of all of them.

Until then, read this as one operator’s result. It is not an average and it is not a promise about your account.

Measured by Ygor Fonseca, Founder and Systems Lead at Leanboat. 14 September 2026.