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Studio → Answers → More than one brand

Can I run more than one brand or account?

Each Leanboat Studio plan runs one connected social account with its own brand file. Separate brands — and separate channels of the same brand — get their own plan, and you switch between them from inside the product. For a network of many accounts, each with its own owner and its own voice, Brand Studio is the version built for that.

Three different things people mean

One brand, several channelsYour Instagram and your LinkedIn, say. Each runs on its own plan, working from the brand file tuned to that feed — every account gets content written for where it lives.
Several brands you ownSeparate companies, each with its own brand file and its own plan. You switch between them in the product.
Many accounts you don't ownAmbassadors, employees, franchisees. Each has their own audience, their own voice, and approves their own week. That is Brand Studio.

The distinction that matters is whose account it is. An account of your own is a plan. A hundred accounts belonging to a hundred people is a different product, because every one of them needs their own brand file, their own approval and their own relationship with their followers.

Why each brand needs its own file

Because a shared file produces shared output, which defeats the point. Two brands under the same owner still sell different things to different people, and the whole argument for a brand file is that drafts come from one brand’s own material and nothing else.

Related questions

On multiple brands.

A plan runs one connected account. A second account or a second brand runs on its own plan, and you switch between them inside the product.

One file per brand.

One account per plan, and a different product when the accounts aren't yours.

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